07/03/2025

How China's New Auto Giants Left GM, VW and Tesla in the Dust

Chinese car makers have reshaped global competition

In October 2023, Chinese automaker Chery ordered engineers and suppliers to travel on short notice to proving grounds in Zhaoyuan, Shandong Province.

Over a weekend, they planned an overhaul of the suspension and steering on the Chinese version of Chery’s Omoda 5 SUV for Europe, a key market in its global expansion. The problem: The car had been designed for China’s smooth streets and slower speeds. Now, it had to withstand Europe’s winding, bumpy roads.

Just six weeks later, Chery started shipping the European-spec Omoda 5 to dealers, complete with new steering, traction control, brakes, vibration dampers and tires.

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