In October 2023, Chinese automaker Chery ordered engineers and suppliers to travel on short notice to proving grounds in Zhaoyuan, Shandong Province.
Over a weekend, they planned an overhaul of the suspension and steering on the Chinese version of Chery’s Omoda 5 SUV for Europe, a key market in its global expansion. The problem: The car had been designed for China’s smooth streets and slower speeds. Now, it had to withstand Europe’s winding, bumpy roads.
Just six weeks later, Chery started shipping the European-spec Omoda 5 to dealers, complete with new steering, traction control, brakes, vibration dampers and tires.
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