07/03/2025

Keep It Simple for Hole-in-one Communications

Simple messages can convey deep meaning when framed right

“It’s the easiest shot in golf because you don’t have to hit the ball.” 

I perked up when veteran golf pro Tim Katanski said that to me. While I have been playing golf for decades — and, of course, I knew that you don’t strike the ball directly when it’s resting on the sand — I had never heard it expressed so clearly. 

My point is not to impart a golf lesson. That would be malpractice. [When asked what my “handicap” is, I reply. Myself!] The lesson of the sand shot is to find ways to explicate, elucidate and teach with simplicity. Use similes and metaphors that make the complicated less so and, in the process, make it more accessible.

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