07/03/2025

What Associations Need to Know About Exhibitor Management

Adapt exhibitor management strategy to navigate economic uncertainty

The association event landscape is changing. Economic pressures mean exhibitors are more selective about where they spend time and budgets. With tighter marketing spend, government funding uncertainty, and fluctuating attendance, many are pulling back or questioning the ROI of in-person events.

This challenges associations, as exhibitor revenue impacts programming and attendee experience. Now more than ever, strong exhibitor management is essential. Let’s explore how associations can strengthen exhibitor relationships, offer more flexible and results-driven options, and ensure that exhibiting at your event is seen as a valuable, worthwhile investment, even in uncertain times.

Understanding the Current Exhibitor Landscape

To effectively manage exhibitor relationships, associations need to understand the key pressures shaping today’s exhibitor landscape. The past few years have introduced volatility that continues to ripple through the association events industry.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.